The salami I try at Costco, as a free sample, is worth paying for. It is food, and it has value. However, they give me a small sample as an inducement to buy;

The salami I try at Costco, as a free sample, is worth paying for. It is food, and it has value. However, they give me a small sample as an inducement to buy; presumably to increase sales beyond a baseline, in quantities and at prices sufficient to cover the cost of not only the free food they give away, but the labor to do so. Cloudflare can provide a free product that's WORTH paying for, if their paid product is so much better, and its sales increased by so much, that the free giveaway can be considered a marketing cost that pays for itself.