Not "chat bots", "bots". Which is a bit of a misnomer but has come to mean astroturf accounts on Twitter. A single person or a small group of people manages a

Not "chat bots", "bots". Which is a bit of a misnomer but has come to mean astroturf accounts on Twitter. A single person or a small group of people manages a large number of social media accounts in order to pretend to represent a certain group of people. Because so many accounts are managed by so few people (whose full-time job it is to engage with others online to try and change their mind), these accounts tend to not have distinguishable voices or viewpoints, when you're talking to one it's like talking to a robot, or, like the linked tweet says, to the borg.