3 ms·
WeWork does have a strong brand, but sells a commodity dressed up to try to make it a specialty product. Office space is cheap and available everywhere. I know
by joelx 7y ago
WeWork does have a strong brand, but sells a commodity dressed up to try to make it a specialty product.
Office space is cheap and available everywhere. I know lots of small operators running the wework model, but offering the same thing for half the price or less.
I just don't see this as a sustainable business. As a business owner and leasor of office space, I will just look for the best value. I don't care about the brand.
I attended a racetrack day hosted by wework to sell me on their space. It was fun, but it must cost them $2,000 a person and I and no one I know who attended became customers.