Don't know if I'm awesome at content network, but about 95% of my adwords clicks are coming from the content network and not from actual search. I get people v

Don't know if I'm awesome at content network, but about 95% of my adwords clicks are coming from the content network and not from actual search. I get people via Adwords at less than 20 cents a click. According to Facebook, the minimum bid for people who like online games or mmorpgs, or other categories I've tried is currently well over a dollar. I did get some clicks from Facebook when their ads were fairly new and the minimum bids weren't so high, but conversion rates were much lower than those from Adwords.