"Games like Farmville are a fad, like Rubix cube and Cabbage Patch Kids." Well, sure they're fads. But toys aren't a fad. LOST might be a fad, but entertainin

"Games like Farmville are a fad, like Rubix cube and Cabbage Patch Kids." Well, sure they're fads. But toys aren't a fad. LOST might be a fad, but entertaining content aren't a fad. Farmville might be a fad, but Zynga is in the content business, not the Farmville business.