Just because the BBC didn't know it was an advertisement doesn't mean it isn't an advertisement. I have sent an email to their news team encouraging them to re-

Just because the BBC didn't know it was an advertisement doesn't mean it isn't an advertisement. I have sent an email to their news team encouraging them to re-read the article and letting them know that they may be accidentally promoting a product. I suspect their editors may have mistaken the "scientific" skin of the article as being of academic interest rather than of business interest.