Couldn't agree more. Apple doesn't own apple.co.uk so they just use apple.com/uk and use geoip to make apple.com (by default, can override country) redirect. I

Couldn't agree more. Apple doesn't own apple.co.uk so they just use apple.com/uk and use geoip to make apple.com (by default, can override country) redirect. I don't know how australians perceive it but in the uk people wouldn't care or read anything into it if it was a .co.uk or a .com Launching a completely different brand seems unnecessary and sub-optimal.