It's what they have to do. It's the only way to get tenants that will stick around long-term, thus solving the retention problem. With this in mind, I can see

It's what they have to do. It's the only way to get tenants that will stick around long-term, thus solving the retention problem. With this in mind, I can see their approach being to offer a Google/Facebook-like full-service campus-style workplace, but for companies that are way too small to provide this themselves. We'll see if it works!