Non-paywall version: https://www.wsj.com/articles/museum-of-ice-cream-valued-at-200-million-11565782201?emailToken=1e6c019398602503b40d4dfc3ec59f1dGFakyfG9GvvJv

Non-paywall version: https://www.wsj.com/articles/museum-of-ice-cream-valued-at-200-million-11565782201?emailToken=1e6c019398602503b40d4dfc3ec59f1dGFakyfG9GvvJvUpT7eSlNGXJIKOIIoia6eatcCCdwzSfDpaaBuypU++m+RJJfKEzosCXI7%2FH2NYYudfif2oOBW0xDsBsFYggQbn9z+EqCTA%3D https://www.wsj.com/articles/museum-of-ice-cream-valued-at-2... I also found another article about Figure8 that has some quotes: https://www.finanzen.ch/nachrichten/aktien/museum-of-ice-cream-founders-launch-figure8-with-series-a-to-transform-how-millennials-and-gen-z-connect-with-spaces-and-each-other-1028446345 https://www.finanzen.ch/nachrichten/aktien/museum-of-ice-cre... > "We created Figure8 to chart the future of how Millennials and Gen Z will want to spend their time. Over the past 3 years building Museum of Ice Cream, we have learned so much from our guests and gained endless insight. Globalization and technology have made the world smaller, yet people are more lonely than ever," said Maryellis Bunn, 27-year-old Co-Founder of Figure8 and Museum of Ice Cream. "I want to inspire people around the world with what I call experiums, emotional and transformative moments and spaces for people to reconnect with themselves and those around them." > "Museum of Ice Cream receives an overwhelming amount of requests from companies asking us to design branded experiums for them," said Manish Vora, Co-Founder of Figure8. "Now we can answer this need and more. Figure8 will expand internationally, rolling out a new Museum of Ice Cream location each quarter while also launching new Figure8 brands and working on commissioned special projects."