3 ms·

How would any website or application these days work _without_ full-blown analytics tracking the hell out of every user?

diafygi 7y ago
My company doesn't. However, we've had a hell of a time finding a marketing firm that will work with us since we don't use Google Analytics. Seriously, we tell them over and over that we can't use Google Analytics (due to our site terms), and they are so confused and keep asking to be given access to it. Anyone know and marketing firms that are privacy aware/friendly?
- ChefboyOG 7y ago
  There are plenty of firms that don't do paid ads or any sort of data-based retargeting of users (think content firms), but the problem likely is that without some sort of analytics, it will be really hard for them to gauge the impact of their work. For example, a content firm wouldn't need user data to write a blogpost for your company, but they would need some sort of event tracking to measure how many signups came from users who discovered your company via the blogpost. Figuring out a way to setup attribution and basic event tracking without being invasive or sharing user data with third parties would probably make it easier to find a firm.
sorokod 7y ago
By using a business model that doesn't require raiding the customer's personal information.
- martin_a 7y ago
  Puh, not sure if that brings you the sweet, sweet investor money and some data leaks in the long tail. You should really go all in on data collection. Always!
- gkoberger 7y ago
  Hmm, FullStory would be hard to use for evil. It's used to creators can track down issues and bugs and provide better customer support, not to do anything malicious. You can still argue you don't want your data sent to them, and that's very fair, but the only way this helps their business model is if their business model is "provide really good, tailored customer support."
deleted 7y ago
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diafygi 7y ago

My company doesn't. However, we've had a hell of a time finding a marketing firm that will work with us since we don't use Google Analytics. Seriously, we tell them over and over that we can't use Google Analytics (due to our site terms), and they are so confused and keep asking to be given access to it. Anyone know and marketing firms that are privacy aware/friendly?

ChefboyOG 7y ago
There are plenty of firms that don't do paid ads or any sort of data-based retargeting of users (think content firms), but the problem likely is that without some sort of analytics, it will be really hard for them to gauge the impact of their work. For example, a content firm wouldn't need user data to write a blogpost for your company, but they would need some sort of event tracking to measure how many signups came from users who discovered your company via the blogpost. Figuring out a way to setup attribution and basic event tracking without being invasive or sharing user data with third parties would probably make it easier to find a firm.

sorokod 7y ago

By using a business model that doesn't require raiding the customer's personal information.

martin_a 7y ago
Puh, not sure if that brings you the sweet, sweet investor money and some data leaks in the long tail. You should really go all in on data collection. Always!
gkoberger 7y ago
Hmm, FullStory would be hard to use for evil. It's used to creators can track down issues and bugs and provide better customer support, not to do anything malicious. You can still argue you don't want your data sent to them, and that's very fair, but the only way this helps their business model is if their business model is "provide really good, tailored customer support."

deleted 7y ago

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