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Once the devices are purchased, there is no market. While purely anecdotal, I have not seen any friends or family actually using a Wii in a long time. If anybo

Once the devices are purchased, there is no market. While purely anecdotal, I have not seen any friends or family actually using a Wii in a long time. If anybody has marketing data to the contrary, I would be interested in seeing it.

whiletruefork 16y ago
What you are looking for is called the attach-rate. Basically how much other stuff in the ecosystem are people buying once they have the console. I believe the XBOX is leading the pack for attach rate with both games and accessories, which is huge as that's where the big money is.
InclinedPlane 16y ago
They are different kinds of markets. On the one hand you have people who buy a console, buy several games a year, and play games often (several times a month). On the other hand you have people who buy a console, buy a few games very rarely (maybe not even one per year), and only play games perhaps a few times a year. If all things were equal then it would be vastly better to cater to the first variety of customer than the second. But things are not equal. There are more of the second kind of customer than the first, seemingly by a large margin. Also, the second kind of customer tends to buy games that are much cheaper to develop. Overall that adds up to a huge, lucrative, ongoing market for casual gamers. Wii Fit sold 22 million copies. That's a $90 game including a high markup peripheral. In contrast, Halo: Reach and Modern Warfare 2 have sold fewer than 10 million copies. How much do you think it cost to develop Wii Fit vs. Halo: Reach? You can write off the casual gamer market all you like but the fact is that the people like Nintendo and the Kinect group who are catering to them will be laughing at you while they are doing backstrokes in their giant money bins.
axod 16y ago
That really is anecdotal. Amongst casual gamers (The massive market) wii games sell like hotcakes. Tons of fantastic titles.

whiletruefork 16y ago

What you are looking for is called the attach-rate. Basically how much other stuff in the ecosystem are people buying once they have the console. I believe the XBOX is leading the pack for attach rate with both games and accessories, which is huge as that's where the big money is.

InclinedPlane 16y ago

They are different kinds of markets. On the one hand you have people who buy a console, buy several games a year, and play games often (several times a month). On the other hand you have people who buy a console, buy a few games very rarely (maybe not even one per year), and only play games perhaps a few times a year. If all things were equal then it would be vastly better to cater to the first variety of customer than the second. But things are not equal. There are more of the second kind of customer than the first, seemingly by a large margin. Also, the second kind of customer tends to buy games that are much cheaper to develop. Overall that adds up to a huge, lucrative, ongoing market for casual gamers. Wii Fit sold 22 million copies. That's a $90 game including a high markup peripheral. In contrast, Halo: Reach and Modern Warfare 2 have sold fewer than 10 million copies. How much do you think it cost to develop Wii Fit vs. Halo: Reach? You can write off the casual gamer market all you like but the fact is that the people like Nintendo and the Kinect group who are catering to them will be laughing at you while they are doing backstrokes in their giant money bins.

axod 16y ago

That really is anecdotal. Amongst casual gamers (The massive market) wii games sell like hotcakes. Tons of fantastic titles.