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The problem is that by doing that, you’re skimming the top percentile of your user base with the most purchasing power. You’re much less attractive to advertise
by flyinglizard 7y ago
The problem is that by doing that, you’re skimming the top percentile of your user base with the most purchasing power. You’re much less attractive to advertisers then.
- rahimnathwani 7y agoThe same argument could be made arguing against the launch of YouTube Premium.
- flyinglizard 7y agoYouTube has essentially monopolized video (especially being that Netflix has no adverts). YouTube knows that from that position, it’s competing only with adblockers.
- wbl 7y agoNotice how the NY Times has subscriptions.
- makomk 7y agoWhich makes the New York Times very attractive to advertisers since they show adverts to their subscribers, meaning that they offer a pre-selected audience of people with higher purchasing power.