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"Apple is a mass consumer electronics company, with products at every price point, usually representing the value option" For general purpose computing devices
by mattmcknight 16y ago
"Apple is a mass consumer electronics company, with products at every price point, usually representing the value option"
For general purpose computing devices, I don't see it. Apple doesn't sell a monitor for less than $999. A MacBook costs a minimum of $999 (a better spec-ed Asus is $300 less). MacBook Pros are very expensive. The only tower they sell is the MacPro, starting at $2499. Even the Mini is high priced, although crammed into a nettop form factor. Plus, they hardly ever discount, so you end up paying retail for the whole product lifetime.
I actually agree with you when it comes to smartphones, as the iPhone 3G at $99 is a value option, but for computers, they do not typically offer value options.
- meric 16y agoAs a mass consumer electronics company, Apple sells the iPod shuffle ($49), and the Apple TV ($99) (vs blueray players), both representing the value option.
- eftpotrm 16y agoThere are plenty of small MP3 players with more capacity and little added extras like screens and the ability to play the song you want when you want (ahem) for the same sort of money as the iPod Shuffle though, and I'm curious to know who is buying an Apple TV instead of a Blu-Ray player - they seem substantially different markets to me.
- meric 16y agoI always saw the it as the "itunes-stack" vs the "physical-disk-stack". You either only bought itunes movies or only bought blueray dvds. The itunes stack is price competitive because movies from the itunes store is lower priced than a physical blue ray disk, and that the price of an apple tv was comparable to a low priced blue ray disk player.
- alextingle 16y agoWhere can you buy an iPhone 3G for US$99?? The best prices I can see are around $350: http://www.google.com/products?q=iphone+3g http://www.google.com/products?q=iphone+3g Or perhaps you are talking about the subsidised price with a contact, which would be pretty disingenuous.