4 ms·
Don’t want to overgeneralize, but women seem to be more likely consumers (of things) & regular users of social media. [I’m sure niche exceptions abound] I don’
by thrav 7y ago
Don’t want to overgeneralize, but women seem to be more likely consumers (of things) & regular users of social media. [I’m sure niche exceptions abound]
I don’t know if anyone has run the numbers, but I’d expect ladies to more valuable on all kinds of KPIs of a good customer.
My feel is that men gravitate towards large purchases around a hobby or two (bikes, outdoors, cars, computers, video games). While women are more likely to spend in smaller amounts across a wide variety of categories.
I also may just be full of shit.
- deleted 7y ago[deleted]
- Shounak 7y agoThe stats do back you up on this point. Women make about 80% of purchasing decisions in the US [0]. [0] https://health.oliverwyman.com/2019/01/women-in-healthcare-make-80--of-purchasing-decisions--yet-13--of.html https://health.oliverwyman.com/2019/01/women-in-healthcare-m...
- ac29 7y agoThat article is specifically about healthcare, where women are 65% of the workforce (according to the same link).
- chocolatebunny 7y agoI think I tend to agree with you. I think a lot of stock traders are generally men, which I think explains why the IPO was undervalued compared to the other stocks.
- mrhappyunhappy 7y agoMy own observations of women around me seems to indicate as much. Many smaller purchases while I empty our accounts :)