Yeah, I find it super useful as an employee. You can get tons of spam mail but it's worth it when that company you really want to work for reaches out. Of cour

Yeah, I find it super useful as an employee. You can get tons of spam mail but it's worth it when that company you really want to work for reaches out. Of course, that means from a recruiter's perspective, when you are cold-messaging you need to be able to differentiate from the other cold-messages people are receiving, get their attention, seem like some place they would want to work, and be attractive enough that people are willing to quit their current job for you. That's hard if you're not a recognizable name and, with all due respect, not working on something really sexy. Otherwise you are just noise.