I think Facebook's way past being the 'new' thing. People are finding a use for it beyond 'old acquaintances becoming newly visible". You have the average use

I think Facebook's way past being the 'new' thing. People are finding a use for it beyond 'old acquaintances becoming newly visible". You have the average user who uses it to keep in touch with friends, but you also have a growing number of users who are using Facebook in more and more creative ways. I personally know a couple of hundred friends who have thousands of pictures hosted on it (not something they'd give up easily), I've seen my mother find all her elementary classmates and organize a reunion spanning several states all within 2 months (surprised even me, I didn't think she got past her yahoo email). My point is, Facebook's utility for its users is still increasing, something that stagnated in Myspace' case. We haven't even touched on the social gaming aspect of it (If I see another cityville invite I swear I'll block them fools). Growth to me involves more creative ways to involve its existing users, as well as of course growing its numbers (which it is). There's still the potential of its international users (which I believe is larger than its US Mainland users), increased corporate/business identities on the site, social commerce (barely touched), organized product reviews, that new mail system it's supposedly rolling out, and so on. We can talk numbers, but potential for monetizing their existing userbase appeals to me more.