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Funny, the article says a CTR of 4.42% is average. Yet my 5% CTR for my own domain name, Google Adwords charges me upwards of $0.50/click, and says I'm penali
by novaleaf 7y ago
Funny, the article says a CTR of 4.42% is average. Yet my 5% CTR for my own domain name, Google Adwords charges me upwards of $0.50/click, and says I'm penalized (higher cost) because of low engagement.
This is for keywords with no competition, which makes me a bit bitter because I have a substantial negative ROI. I can understand that Google wants to prevent arbitrage spam, but I just last week decided to cut my adwords spend to almost nothing because it's not getting better over time.