I think this addresses two problems: 1. Allowing brand owners to completely remove 3rd party sellers and sell directly on Amazon without much effort 2. Helpin

I think this addresses two problems: 1. Allowing brand owners to completely remove 3rd party sellers and sell directly on Amazon without much effort 2. Helping new sellers to sell at least something; these days one has to immediately subscribe to some realtime algorithmic repricer if they want to get buybox for/sell a single item; this makes algorithmic repricer a part of SBA