However, viewers don't identify themselves with YouTube. If five channels I want to watch are off to another platform, I'll spend a half hour over there a week

However, viewers don't identify themselves with YouTube. If five channels I want to watch are off to another platform, I'll spend a half hour over there a week to watch them. It doesn't hurt me. Maybe I will still go to YouTube for other content. The brand loyalty isn't there. It isn't that YouTube has anything magic other than quantity.