3 ms·
I don't get that one. How are they justifying placing marketing as Capex instead of Opex? What is the advantage? Are they saying marketing is a depreciating ass
by fgonzag 7y ago
I don't get that one. How are they justifying placing marketing as Capex instead of Opex? What is the advantage? Are they saying marketing is a depreciating asset?
- i_am_nomad 7y agoIIRC, their argument is that marketing builds brand awareness, and brand awareness is a capital good.