Amazon fees using FBA typically run around 30% depending on average price. More if you do private label and have to pay advertising. Talking about gross profit

Amazon fees using FBA typically run around 30% depending on average price. More if you do private label and have to pay advertising. Talking about gross profit without including fees is effectively meaningless. My rule of thumb for a successful wholesale business is 50% cogs, 30% Amazon fees, 20% margin. There are companies that do a lot worse, and I'm sure some that do better but it's extremely difficult to beat 30% margins at any kind of scale without doing liquidation, getting some lucrative exclusives, or otherwise find a very uncompetitive niche. Source: have done several million in sales across hundreds of thousands of units on Amazon in the last few years.