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Does this put Automattic into the ad business? Or were they already there?
by reilly3000 7y ago
Does this put Automattic into the ad business? Or were they already there?
- brokensegue 7y agoDoes Tumblr run its own and network?
- reilly3000 7y agoThey did, but there was an integration with Verizon's stack. Maybe they will just keep that in place. I'll say that they clearly don't run many ads. They have a native ad offering that I've never been able to spot in the wild.
- gibrown 7y agoWe (Automattic) already run our own ads business: https://wordads.co/ https://wordads.co/
- reilly3000 7y agoCool good to know. Likes like a nice bidder stack. Will that be what runs on Tumblr? That is pretty good inventory IMHO if ad units are available.