In this case I'm entirely upset by the former, and will leave the discussion of potentially inappropriate marketing tactics for another day. You're right that

In this case I'm entirely upset by the former, and will leave the discussion of potentially inappropriate marketing tactics for another day. You're right that bandwidth caps aren't my main complaint about ISPs, but overall displeasure with internet service is relevant to the bandwidth cap discussion because bandwidth caps are a feature that contributes to that displeasure. Fairly or not, I blame ISPs for taking us from "A world where everyone pays $50/mo" to "A world where everyone pays $80/mo". Now they're trying to turn that world into a world where you have the choice between $100/mo and $150/mo. There's a fairness question to be discussed (I personally think it's not unreasonable to have society-wide, fast, affordable, unlimited internet be the default) but there's also a value decrease there that deserves just as much attention as the fairness question. That decrease (and not the fairness issue) is where my frustration is directed.