The NYT arguably popularized the technique when its 2012 "Snow Fall" won a Pulitzer [0]. My impression has been that, thankfully, people have realized that scro

The NYT arguably popularized the technique when its 2012 "Snow Fall" won a Pulitzer [0]. My impression has been that, thankfully, people have realized that scrolly-heavy stories are more trouble than its worth. But it wouldn't surprise me if it's still seen as a way to signal "This Project is a Big Deal" even at the cost of accessibility. At least nowadays, most of the project's individual articles can find plenty of traction through non-landing-page clicks (e.g. social media), so the risk of poorly-used landing page is less of a concern than it was 5+ years ago. [0] https://www.theatlantic.com/technology/archive/2012/12/new-york-times-snow-fall-feature/320253/ https://www.theatlantic.com/technology/archive/2012/12/new-y...