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Or pull a Groupon and just completely redefine several accounting concepts, e.g. list marketing costs as capital expenditures.
by i_am_nomad 7y ago
Or pull a Groupon and just completely redefine several accounting concepts, e.g. list marketing costs as capital expenditures.
- fgonzag 7y agoI don't get that one. How are they justifying placing marketing as Capex instead of Opex? What is the advantage? Are they saying marketing is a depreciating asset?
- i_am_nomad 7y agoIIRC, their argument is that marketing builds brand awareness, and brand awareness is a capital good.