>Personally, I think it's relatively obvious that data caps on cable internet connections are not related to the cost of service. They’re related, but there ma

>Personally, I think it's relatively obvious that data caps on cable internet connections are not related to the cost of service. They’re related, but there may not be a direct 1:1 correspondence. Offering unlimited anything at a fixed price is a terrible idea for any company because there will be at least a few outliers that throw their modeling out the window, and there is ample precedent for ill-advised promotions bankrupting companies (see the Hoover flight article that was on the front page a while ago). The issue isn’t with the existence of data caps, it’s with the laws that allow nominally unlimited things to be actually limited and the lack of competition that might produce the kinds of promotion you’ve suggested in the fight for market share.