OFCOM and the ASA banned the use of the word "unlimited" to describe broadband plans with a usage cap, which pretty much killed caps overnight. More recently, t

OFCOM and the ASA banned the use of the word "unlimited" to describe broadband plans with a usage cap, which pretty much killed caps overnight. More recently, they banned "up to" speed claims - the advertised speed must be representative of the actual speed of the majority of users during peak hours. Broadband providers must also offer a guaranteed minimum speed, with the right to cancel the contract without penalty if that speed cannot be achieved.