Why use our precious profits when people will indeed pay higher prices to visit the parks? Shareholders don't like spending money, even when they have it. They'

Why use our precious profits when people will indeed pay higher prices to visit the parks? Shareholders don't like spending money, even when they have it. They'd rather increase revenue and then siphon a bit off of that for spending. Once it's listed as 'profit', executives, boards, and shareholders are loathe to spend it at all.