5 ms·

What a creative marketing campaign

by yread 7y ago

kylesellas 7y ago
hahaha agreed
yoz-y 7y ago
I like to give things like this benefit of the doubt (mainly because it makes internet more fun) but in this case I must agree. And in the unlikely case this is genuine, what's with all the people telling the mother how to parent her kid.
InvaderFizz 7y ago
Very much appears to be a native ad to me. Well done, LG.
- hedora 7y ago
  I kinda doubt LG would pay for this publicity (unless they actually think a twitter client on a fridge that serves no purpose other than being non-confiscatable is a selling point to parents). Maybe a competitor did it? Also, the mom says she’ll be disabling accounts in one of the tweets. Maybe Dorthy’s original account was recently closed.
  - brokenmachine 7y ago
    Why would you doubt that? Of course they would. And we're talking about it. They've been trying to shovel their stupid smart fridges forever. Lots of people probably don't know they exist, and after this astroturfing, now they do. I can't think of a place that I want internet less than standing in the kitchen. I bet it has a camera/mic, and sells my fridge usage data to the highest bidder also. And to top it all off, it's just another attackable device when it stops getting updates in a couple of years. https://twitter.com/internetofshit?lang=en https://twitter.com/internetofshit?lang=en
donmcronald 7y ago
What makes you think a 2 week old social media account with an obscure name and no other matching social accounts would be used to advertise an LG Smart Refrigerator?
- hdrujvw-4579 7y ago
  A comment that points out a possible marketing campaign followed by a response that questions the comment while casually dropping the brand name and model of a product. That response seems marketing campaign.
  - kube-system 7y ago
    Preposterous! While the LG Smart Refrigerator, powered by SmartThinQ® technology, is certainly a premium product at an excellent price, I don’t think there’s any evidence here to show that the upstanding employees of the LG Corporation are behind any of these tweets.
    - hndamien 7y ago
      The fabulous people at LG would never engage in such a thinly veiled attempt at marketing through the Guardian's exceptionally high editorial standards just to promote their amazing ThinQ display tech. #FreeDorothy
    - panpanna 7y ago
      I think this is a r/hailcorporate joke and not really from an LG employee.
donmcronald 7y ago
On a more serious note, how does this work? Do they pay for followers, influencers to promote it, directly for articles like this? I’m really starting to think we need updated legislation for labelling ads.
- cnorthwood 7y ago
  We do in the UK at least, although compliance is problematic: https://www.asa.org.uk/resource/influencers-guide.html https://www.asa.org.uk/resource/influencers-guide.html for some info
  - roelschroeven 7y ago
    I've read of would-be influencers who endorse products while not being paid for it (since they didn't find anyone willing to pay) still using the labelling because otherwise they would have to admit that nobody finds them important enough to pay them for advertising.
- michaelt 7y ago
  There are services that sell upvotes - such as [1]. Presumably while also maintaining a large enough set of plausible-looking profiles, IP addresses, browser fingerprints etc to bypass upvote ring detection. So you don't have to pay high-profile influencers, who might be expensive or give away that it's a paid campaign. A marketing company comes up with an adequate post, posts it on one site and gets it upvoted, and with a bit of luck there you have it, it gets reposted onto other sites and maybe even ends up in conventional media. I strongly suspect the "we get it, you vape" meme was brought-and-paid-for by the cigarette industry by these means. You can hire ad agencies to make fake terrorist videos and promote racial division [2] so it's not like advertisers are too ethical to do this type of stuff. [1] https://upvotes.club/buy/hacker-news-upvote/ https://upvotes.club/buy/hacker-news-upvote/ [2] https://en.wikipedia.org/w/index.php?title=Bell_Pottinger&oldid=902639563#Exposure_of_plans,_and_resulting_disgrace https://en.wikipedia.org/w/index.php?title=Bell_Pottinger&ol...
  - zhte415 7y ago
slap 7y ago
Twitter account "Joined July 2019", indeed...

What a creative marketing campaign

by yread 7y ago

What a creative marketing campaign

kylesellas 7y ago

hahaha agreed

yoz-y 7y ago

I like to give things like this benefit of the doubt (mainly because it makes internet more fun) but in this case I must agree. And in the unlikely case this is genuine, what's with all the people telling the mother how to parent her kid.

InvaderFizz 7y ago

Very much appears to be a native ad to me. Well done, LG.

hedora 7y ago
I kinda doubt LG would pay for this publicity (unless they actually think a twitter client on a fridge that serves no purpose other than being non-confiscatable is a selling point to parents). Maybe a competitor did it? Also, the mom says she’ll be disabling accounts in one of the tweets. Maybe Dorthy’s original account was recently closed.
- brokenmachine 7y ago
  Why would you doubt that? Of course they would. And we're talking about it. They've been trying to shovel their stupid smart fridges forever. Lots of people probably don't know they exist, and after this astroturfing, now they do. I can't think of a place that I want internet less than standing in the kitchen. I bet it has a camera/mic, and sells my fridge usage data to the highest bidder also. And to top it all off, it's just another attackable device when it stops getting updates in a couple of years. https://twitter.com/internetofshit?lang=en https://twitter.com/internetofshit?lang=en

donmcronald 7y ago

What makes you think a 2 week old social media account with an obscure name and no other matching social accounts would be used to advertise an LG Smart Refrigerator?

hdrujvw-4579 7y ago
A comment that points out a possible marketing campaign followed by a response that questions the comment while casually dropping the brand name and model of a product. That response seems marketing campaign.
- kube-system 7y ago
  Preposterous! While the LG Smart Refrigerator, powered by SmartThinQ® technology, is certainly a premium product at an excellent price, I don’t think there’s any evidence here to show that the upstanding employees of the LG Corporation are behind any of these tweets.
  - hndamien 7y ago
    The fabulous people at LG would never engage in such a thinly veiled attempt at marketing through the Guardian's exceptionally high editorial standards just to promote their amazing ThinQ display tech. #FreeDorothy
  - panpanna 7y ago
    I think this is a r/hailcorporate joke and not really from an LG employee.

donmcronald 7y ago

On a more serious note, how does this work? Do they pay for followers, influencers to promote it, directly for articles like this? I’m really starting to think we need updated legislation for labelling ads.

cnorthwood 7y ago
We do in the UK at least, although compliance is problematic: https://www.asa.org.uk/resource/influencers-guide.html https://www.asa.org.uk/resource/influencers-guide.html for some info
- roelschroeven 7y ago
  I've read of would-be influencers who endorse products while not being paid for it (since they didn't find anyone willing to pay) still using the labelling because otherwise they would have to admit that nobody finds them important enough to pay them for advertising.
michaelt 7y ago
There are services that sell upvotes - such as [1]. Presumably while also maintaining a large enough set of plausible-looking profiles, IP addresses, browser fingerprints etc to bypass upvote ring detection. So you don't have to pay high-profile influencers, who might be expensive or give away that it's a paid campaign. A marketing company comes up with an adequate post, posts it on one site and gets it upvoted, and with a bit of luck there you have it, it gets reposted onto other sites and maybe even ends up in conventional media. I strongly suspect the "we get it, you vape" meme was brought-and-paid-for by the cigarette industry by these means. You can hire ad agencies to make fake terrorist videos and promote racial division [2] so it's not like advertisers are too ethical to do this type of stuff. [1] https://upvotes.club/buy/hacker-news-upvote/ https://upvotes.club/buy/hacker-news-upvote/ [2] https://en.wikipedia.org/w/index.php?title=Bell_Pottinger&oldid=902639563#Exposure_of_plans,_and_resulting_disgrace https://en.wikipedia.org/w/index.php?title=Bell_Pottinger&ol...
- zhte415 7y ago

slap 7y ago

Twitter account "Joined July 2019", indeed...