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Haven’t we become a lot less apt at exposing manipulation? There isn’t a history of what you see in your social media feed or in your search results, and there
by moksly 7y ago
Haven’t we become a lot less apt at exposing manipulation? There isn’t a history of what you see in your social media feed or in your search results, and there is no record of who paid for it to look the way it did on that particular day. Facebook and others offer a view into the total advertising spending, but not on what or to whom. So while it’s probably better than nothing, it’s really far from being transparent.
I’m not into the field of communication or advertising, but I know from our own communications benchmarking that Social Media campaigns work better than almost anything. We use it to raise awareness on his feeding ducks with bread is a terrible idea, but you could be using it for anything really.
Advertising has certainly always been damaging to society, but in 2019 it’s now also the strongest political weapon of anyone with money and interest, and it seems to be leas transparent than ever before. Maybe it only seems that way because I’m not old enough to know what it was like 50 years ago. But I do know that we don’t currently have the tools to out it to the sunlight, because the records and the data behind it are locked away.