Article: "Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of in

Article: "Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of information on what happens inside web browsers because of how they gather, process, and scale their estimates." Me: How do they get this data. This is some pretty thorough data on a site they don't own. Article: "Jumpshot is the data arm of Avast, a well-regarded maker of numerous Internet security products. This suite of products, in order to function, must collect and analyze every URL visited by every browser of every machine on which its installed. [...] Article: "Because Avast has to see and process all these URLs anyway (in order to serve their function of providing web security), they anonymize, aggregate, and remove any personally-identifiable information from the browser URL visits and then provide them to Jumpshot, who then makes estimates about broad web usage behavior." ...I hate this world. Everyone's tracking you. Everyone's selling you to advertisers.