Sure: Here are some numbers based on affiliate network stats, from the affiliate side: Amateur Match conversion rate is between 14-22%, paying out an average E

Sure: Here are some numbers based on affiliate network stats, from the affiliate side: Amateur Match conversion rate is between 14-22%, paying out an average EPC between $0.70-$1.07. If they can afford to pay more than $1 per click and still be highly profitable, I assume they're converting free users to paid/upselling quite well. If someone remains a member an average of 3 months at $30/month, you're looking at a CLV approaching close to $100.