Asahi has been doing this for years with their Super Dry Extra Cold (-2°C≈27°F). Might not have caught on in the states, but I grabbed one of these as early as

Asahi has been doing this for years with their Super Dry Extra Cold (-2°C≈27°F). Might not have caught on in the states, but I grabbed one of these as early as 2016 in an Asahi brewery in Japan.