Related note: This is a variation of a winning sales technique taught by Jay Abraham [1]: Reverse the risk to get a competitive edge People are unwilling to t

Related note: This is a variation of a winning sales technique taught by Jay Abraham [1]: Reverse the risk to get a competitive edge People are unwilling to take on risk. Do what you can to reduce that risk (even if it means taking more of the risk upon yourself, e.g. offering free returns) and those potential customers will be more willing to buy what you're selling [1] https://booksummaryclub.com/getting-everything-you-can-out-of-all-youve-got-summary/ https://booksummaryclub.com/getting-everything-you-can-out-o...