I missed that this was a social site for common mental illnesses specifically. I thought it was more like "Freaks and Geeks" or people who consider themselves o

I missed that this was a social site for common mental illnesses specifically. I thought it was more like "Freaks and Geeks" or people who consider themselves or their lifestyles to be alternative to the norm (insert whatever you like here, goths, punks, the modern day equivalent, etc). I don't think those people would necessarily be drawn to something like this. I personally have been considered a bit weird and quiet for a good chunk of my life and what the visuals said to me when I first approached it is like an executive saying "You know them social networks are popular, right? I want you to make a social network site that appeals to everyone, so make it look like every other startup website ever." It doesn't look targeted at anyone in particular. Doesn't help that the text on the page doesn't make it clear either. The hacker news headline says "unusual people", the landing page headers says "atypical people", the first bullet point says "you can chat about whatever you want" (so does every other social network ever). I admit if I read more closely further down, it would be clearer it was more social anxiety and mental illness targeted, but I had made a judgement about as fast as 95%+ of other random users would when reaching the website.