And surprise surprise... That's what DoubleClick (= Google) does, they'll sell your cookie ID as "interested in mortgage" audience to advertisers. While in the

And surprise surprise... That's what DoubleClick (= Google) does, they'll sell your cookie ID as "interested in mortgage" audience to advertisers. While in the interest of "privacy" Google limits the amount of data the banks and others you interact with get from any competing solution, they will sell all of it in Ads Data Hub which is a Google Cloud product. So not so much in the interest of privacy but much more in the interest of Google selling more cloud products.