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>I though AMP was opt-in for publishers? It is but Google will only put you in the carousel at the top of the search if you use AMP. That's a significant enou
by treis 7y ago
>I though AMP was opt-in for publishers?
It is but Google will only put you in the carousel at the top of the search if you use AMP. That's a significant enough driver of traffic where publishers can't afford to lose it.
- ignu 7y agoit's not just the carousel. it's organic rankings too. we had an emergency AMP project after our traffic dropped 35% due to a smaller competitor implementing AMP and google rewarding them by boosting them in the search results.
- n3k5 7y agoThat's depressing, but I will remember that when I come across an unnecessarily AMPified URL, I shouldn't blame the publisher for making this possible in the first place.