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Anecdotally, i am noticing a steady decline in adsense RPMs for the exact same audience over past 2 years, and adsense is now most of the time not filling the a

Anecdotally, i am noticing a steady decline in adsense RPMs for the exact same audience over past 2 years, and adsense is now most of the time not filling the ad slot. Also, it has gotten very hard to rank in google for new sites. SEO blackhat tactics rule, and even local businesses use them. Google went from win win to win-get lost. Sadly, now that webmasters need it the most, investments in alternatives to search and advertising have dried up. There is almost nothing except G.

ALittleLight 7y ago
I feel the same way about ranking new websites. In high school, friends and I made a website for which we did zero search engine optimization (nor were we even aware of search engine optimization). We still ranked in relevant queries and easily got an audience of about ten thousand uniques a month. Today, I struggle to get sites I make to show up on Google at all. For my most recent website, even searching for phrases that are unique to my website doesn't cause it to rank. This is more frustrating to me, because I have a Google ad for my website, which drives all of my traffic - so I know Google knows about my website and what keywords are relevant to it.
- ummonk 7y ago
  To your last sentence specifically though, I wouldn’t want Google to use ads data to influence non-ads rankings.
- anotheracc 7y ago
  Google has turned an Ocean into a pond - I think we'll all be the better for it once they're gone. Regularly cannot turn up results that I know exist - a modest change that has no relation to the query meaning and the results often turn up. This is not the Google Search Engine I remember.
  - avip 7y ago
    I had to google turn an ocean into a pond as I was not sure what the phrase entails. I got few images of small cars and your comment. QED
    - buboard 7y ago
      And googling it now brings up your comment!
- drivebycomment 7y ago
  I don't know how old you are, so it's hard to tell how long ago you're comparing. But how do you know if this isn't simply because there are a lot more content than it used to be ? https://www.internetlivestats.com/total-number-of-websites/ https://www.internetlivestats.com/total-number-of-websites/ indicates the number of web sites is still growing at breakneck speed. Somewhat dated but still relevant: https://searchengineland.com/googles-search-indexes-hits-130-trillion-pages-documents-263378 https://searchengineland.com/googles-search-indexes-hits-130... says the growth rate for the number of pages to be still substantial.

ALittleLight 7y ago

I feel the same way about ranking new websites. In high school, friends and I made a website for which we did zero search engine optimization (nor were we even aware of search engine optimization). We still ranked in relevant queries and easily got an audience of about ten thousand uniques a month. Today, I struggle to get sites I make to show up on Google at all. For my most recent website, even searching for phrases that are unique to my website doesn't cause it to rank. This is more frustrating to me, because I have a Google ad for my website, which drives all of my traffic - so I know Google knows about my website and what keywords are relevant to it.

ummonk 7y ago
To your last sentence specifically though, I wouldn’t want Google to use ads data to influence non-ads rankings.
anotheracc 7y ago
Google has turned an Ocean into a pond - I think we'll all be the better for it once they're gone. Regularly cannot turn up results that I know exist - a modest change that has no relation to the query meaning and the results often turn up. This is not the Google Search Engine I remember.
- avip 7y ago
  I had to google turn an ocean into a pond as I was not sure what the phrase entails. I got few images of small cars and your comment. QED
  - buboard 7y ago
    And googling it now brings up your comment!
drivebycomment 7y ago
I don't know how old you are, so it's hard to tell how long ago you're comparing. But how do you know if this isn't simply because there are a lot more content than it used to be ? https://www.internetlivestats.com/total-number-of-websites/ https://www.internetlivestats.com/total-number-of-websites/ indicates the number of web sites is still growing at breakneck speed. Somewhat dated but still relevant: https://searchengineland.com/googles-search-indexes-hits-130-trillion-pages-documents-263378 https://searchengineland.com/googles-search-indexes-hits-130... says the growth rate for the number of pages to be still substantial.