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There was a time you could build a meaningful business largely on SEO. (See: Yelp, Zillow). No longer.
by encoderer 7y ago
There was a time you could build a meaningful business largely on SEO. (See: Yelp, Zillow). No longer.
- gscott 7y agoEspecially now that organic results often don't even show up without scrolling down. I miss the good old days when being the #1 search result meant something!
- patrioticaction 7y agoAnd also because they've slowly made sponsored results look like organic results to align better with their becoming evil OKRs: https://searchengineland.com/search-ad-labeling-history-google-bing-254332 https://searchengineland.com/search-ad-labeling-history-goog...
- hn_throwaway_99 7y agoWhat I find truly disgusting is how, as a business, you basically have to by adwords against your exact domain name, lest competitors buy it and show up above your organic positioning in search results. Can't think of a better example of a "Google Tax".