> If I search for something using Google, and don't click on a link, doesn't that mean my search was fruitless? No, it could mean that Google itself provided a

> If I search for something using Google, and don't click on a link, doesn't that mean my search was fruitless? No, it could mean that Google itself provided an acceptable answer for you in an infobox. For example, if you search for "San Francisco temperature," the top-of-the-page result is an interactive box showing the current conditions and 24-hour forecast for the city. That's reasonably likely to answer the implied question without redirecting you to another site, so it is an example of a successful "zero-click search."