It should be interesting to see how this proceeds. When I was a Tumblr they invested a huge amount of effort in being as nasty as possible to Yahoo and fighting

It should be interesting to see how this proceeds. When I was a Tumblr they invested a huge amount of effort in being as nasty as possible to Yahoo and fighting/rebeling against each and everything Yahoo asked of them. I left right at the Verizon merger so I can’t say if that has changed, but if that culture is still there it will make it challenging for any purchaser. Not to reward their behavior but it might have worked out better in the long run, yahoo’s tech environment was heavily customized and integrated, it would be very difficult to extract any other Yahoo property from their portfolio.