Yeah, Automattic probably got a steal. I doubt they would've been able to afford Tumblr in its heyday, or pay the price Yahoo paid. Wordpress doesn't seem to e

Yeah, Automattic probably got a steal. I doubt they would've been able to afford Tumblr in its heyday, or pay the price Yahoo paid. Wordpress doesn't seem to ever have been able to push into the "social" discovery space. I bet Automattic folks have a bunch of half-baked ideas that didn't make sense for Wordpress but would be great directions for Tumblr. Seems like they were able to "buy low" so-to-speak and get access to a whole landscape they not only competed with but couldn't have afforded.