That fatality rate could be the difference between "Meh, I'll probably die anyway and there's nothing anyone can do about it" and "Get me to the doctor asap!" i

That fatality rate could be the difference between "Meh, I'll probably die anyway and there's nothing anyone can do about it" and "Get me to the doctor asap!" in people's minds -- especially if it is known that early treatment dramatically increases the odds of survival.