4 ms·
> people want to signal status People are biological animals first and humans at a distant second. It's short-sighted to so brazenly dismiss the long term effe
by rxhernandez 7y ago
> people want to signal status
People are biological animals first and humans at a distant second. It's short-sighted to so brazenly dismiss the long term effects of periodically associating a brand with the strong feelings that come with an orgasm.
- nopriorarrests 7y ago>From my experience in dealing with very rich and very poor people of many different cultures, the only people who give a damn about status to that extent are the young and dumb Sorry, you are mostly wrong here. Let me present you with example of an ad targeted to 50+ very rich audience. This is an ad directed by Cohen brothers ("Big Lebowski", "No Country For Old Men", etc) advertising Mercedes AMG Roadster and shown during SuperBowl -- https://www.youtube.com/watch?v=exxaJrtH2kg https://www.youtube.com/watch?v=exxaJrtH2kg -- and pay attention to a punchline -- "still looking good". Pure signaling for an older folks. This may sound illogical, but most people who buy "signaling" products (such as Mercedes AMG Roadster) are in +40 y.o. cohort. They got money to spend, unlike millenials who can only signal status while choosing craft beer on Friday evening. Also, your guess about me living in my "pristine little bubble" was too personal, tbh, but I'm fine with that. No offense taken here.
- rxhernandez 7y ago> Let me present you with example of an ad targeted to 50+ very rich audience. This is an ad directed by Cohen brothers ("Big Lebowski", "No Country For Old Men", etc) advertising Mercedes AMG Roadster and shown during SuperBowl These concepts are not mutually exclusive concepts: - targeting a group of people that are 50+ years old - for the people that actually buy the cars to be vain, young and dumb, and insecure. > This may sound illogical, but most people who buy "signaling" products (such as Mercedes AMG Roadster) are in +40 y.o. cohort. That's not illogical at all; that's mainly who I see in Porsche dealerships and nothing about that contradicts what I said. In that individual statement, I was merely commenting on the set of people who care about their things being associated with a porn advertisement, not the intersection of people who care about status to that extent and have money to signal their status. > Also, your guess about me living in my "pristine little bubble" was too personal, tbh, but I'm fine with that. No offense taken here. It was, I'm sorry about that and I've removed it; Frankly, I am frustrated and probably overly sensitive (to the point of false positives) to the trend I noticed in the Bay area where people who couldn't be bothered to leave their home/tech bubble and interact with people outside their comfort zone, remarking on how people the world over work. Their abstractions are incredibly wrong if you just go 50 miles outside the bay area. Due to having family and their friends spread out over the world and due to having a remote job, I've seen and lived with people of diverse cultural and socioeconomic backgrounds; the Bay rarely understands any of those people except those in their bubble and despite that, it's not uncommon for them to speak with authority on them; I find that audacity infuriating and is something I need to work on.
- nopriorarrests 7y ago>That's not illogical at all, that's mainly who I see in Porsche dealerships and nothing about that contradicts what I said. I don't know, I think signaling is OK, and I don't consider people why buy signaling products as "vain dumb and insecure". I just don't see that anything wrong with that. I mean, you made enough money to choose good, quality product, be that t-shirt, bike or even a car. Why not choose some premium brand with some signaling attached to that, instead of just buying generic nike t-shirt or toyota corolla car? If you like that Mercedes AMG Roadster because you think that it will make you more attractive to chicks (and btw it will, I guarantee) -- and you got money to spare, well, go for it! You made enough money to buy Porsche 911, why drive Honda Civic then? I see people signaling with their choices wrt premium products, and I don't judge them at all. >Frankly, I am frustrated with a common trend I noticed in the Bay area where people who couldn't be bothered to leave their home/tech bubble and interact with people outside their comfort zone I've never visited USA in my life, and do not plan to, so your guess about me being SF resident living in SF bubble is wrong. :) I do work in ad-tech / advertising, though, so I learned something about how industry works. JIC, during my daily commute (I don't own a car and use public transit) I see more people who make $500/month than people who make $5000/month, so no bubble here. :)
- rxhernandez 7y agoI'm not saying signaling is wrong; I'm saying to the EXTENT that someone cares so much that they wouldn't buy it because there may be porn associated alongside it, is a symptom of being in the set of vain, insecure, and young and dumb people. I own a Porsche, I couldn't care less who they are advertising to so long as it doesn't hurt anyone. Moreover, I've learned with anything that attracts that much attention, it's not signaling any kind of attention you would want. I get really annoying attention, on a daily basis. If it wasn't for the tears of joy that I get from driving it down twisties, I would sell it in a heartbeat. From my perspective as someone in the 1% of my age group and was apart of the set of young and dumb, vain and insecure people, signaling with expensive items is childishly overrated; it's far more fruitful to signal with kindness, compassion and intellect; any trust fund baby can afford a porsche and be as vapid as anyone else.