You're right, yes. It seems search is one of those winner-take-all markets where the data Google has ensures that they'll stay years ahead of everybody else. W

You're right, yes. It seems search is one of those winner-take-all markets where the data Google has ensures that they'll stay years ahead of everybody else. With 92% of the global search market (https://gs.statcounter.com/search-engine-market-share https://gs.statcounter.com/search-engine-market-share), that gives them an incredible amount of power and influence over countless business and people. And they've repeatedly shown little regard for casualties of their policies or the Algorithm.