That is one of the guidelines for YMYL sites unfortunately if you work in "dodgy" areas like insurance. A few years ago some of the mega UK insurance brands go

That is one of the guidelines for YMYL sites unfortunately if you work in "dodgy" areas like insurance. A few years ago some of the mega UK insurance brands got into major trouble with google. I wont mention any names but directly afterwards they started using cute animals - obviously Sergi had being doing some naughty Black Hat SEO