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A thought experiment: Google could, in a proverbial heartbeat, unilaterally make and publicize a change to its search rankings that amounted to "achieve AMP-lik
by saidajigumi 7y ago
A thought experiment: Google could, in a proverbial heartbeat, unilaterally make and publicize a change to its search rankings that amounted to "achieve AMP-like performance with your site, OR ELSE". AMP as a technology is irrelevant to this end.
Instead, AMP is about control and disintermediation – eliminating the need for users to ever actually visit the sites of content producers. The economic impacts of that redirection be damned.
The objection to AMP is thus not about the performance. It's about Google's proprietary end-run on the web platform, and its (ab)use of monopoly power to achieve that end.
- cameronbrown 7y agoGoogle would face the exact same criticisms if it tried to strongarm publishers into caring about performance.
- JadeNB 7y ago> Google would face the exact same criticisms if it tried to strongarm publishers into caring about performance. You state this as a fact, but Google seems to use, and to have long used, load time as a ranking metric (see https://backlinko.com/google-ranking-factors https://backlinko.com/google-ranking-factors #22, for example), and I've never heard any serious complaints about it.
- buboard 7y agoit would face less criticism (even though it does use site speed as a signal - they ve said that many times)