To your point if we look at the last 5 years: https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=tumblr https://trends.google.com/trends/explor

To your point if we look at the last 5 years: https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=tumblr https://trends.google.com/trends/explore?date=today%205-y&ge... I will say though that the "final straw" dropped interest by half overnight.... so it certainly was detrimental but they certainly where losing interest over time.