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My assumption is that two things are happening: 1) Tumblr has turned into such a disaster that Verizon is looking to dump it ASAP, and they're asking for fire

My assumption is that two things are happening: 1) Tumblr has turned into such a disaster that Verizon is looking to dump it ASAP, and they're asking for fire sale prices. 2) Automattic thinks they can turn Tumblr around. They will probably get a lot of good will if they reverse the porn ban, and that alone will draw a lot of attention to Tumblr. And if that fails, then Automattic has 200 new employees they can put to work on their in-house projects. At worst, it's an acquihire, and if #1 is correct, it's a cheap acquihire.

freehunter 7y ago
They've already said they won't reverse the porn ban.
- amyjess 7y ago
  So it's an acquihire then.
- AJ007 7y ago
  Calling it a porn ban is being generous. It was a content filter that kind of worked, with tons of false positives.
monocasa 7y ago
Pure aquihire then it sounds like: >Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to WordPress.com. “It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”