This is available outside of iTunes on YouTube (I think). I understand your reasoning, but as I do have iTunes it makes a very nice, seamless way of subscribin

This is available outside of iTunes on YouTube (I think). I understand your reasoning, but as I do have iTunes it makes a very nice, seamless way of subscribing to their content, which can then be shared across my various devices (iphone / iPad etc). I even have a projector in my lounge attached to a Mac Mini that I've started using for this rather than just for movies